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Classifying Search Queries To Digital Customer Purchasing Funnel Stages: A Machine Learning Approach
(2019-12-15)
Understanding customer journeys is essential for marketers in order to guide consumers through the purchase funnel and respond more effectively to the consumers’ information needs in different stages of their buying journeys. ...
National Innovation Systems and SME innovativeness : A comparative study of Finland and Germany
(Turun yliopisto, 2017-10-02)
In essence, innovative performance of a country is an outcome of the overarching innovation system. In this study, attention is drawn to particularly the Finnish and German national innovation systems. Finland and Germany ...
Digital Content Marketing in the Business-to-Business Context : A Case Study on Marketing Communications Agencies
(Turun yliopisto, 2018-02-14)
Marketing has changed because of digitalization. Marketing is moving towards digital channels and more companies are transitioning from “pushing” advertising messages to “pull” marketing, that attracts audience with the ...
Utilisation of mobile technology in logistics
(2018-08-21)
Accessing information quickly has become more and more important. Mobile devices can nowadays be used to perform and accomplish tasks more efficiently. Logistics companies can benefit from mobile applications in many ways. ...
Turun kehätien infrastruktuuri-investointien vaikutukset yritystoiminnan näkökulmasta
(2019-04-30)
Tämä pro gradu -tutkielma on laadittu Turun Kauppakorkeakoulun logistiikkatutkimusryhmän vuonna 2018 julkaiseman selvityksen pohjalta, jota tämän työn laatija oli mukana tekemässä. Tutkielma käsittelee Turun kehätiehen ...
Fyysinen ympäristö laadukkaan palvelutuotannon edistäjänä terveydenhuoltosektorilla
(2019-10-24)
Hoitoympäristöt ovat keskeinen osa terveydenhuollon palvelujärjestelmää. Olemassa olevat hoitoympäristöt eivät kuitenkaan palvele nykyistä palvelutuotantoa parhaalla mahdollisella tavalla. Tieto ja kokonaisvaltainen ...
Sustainable Procurement Maturity Model : Creation, Empirical Validation, and Utilization
(2020-03-19)
Sustainable procurement is a growing concern in organizations across industries, as stakeholders are placing higher emphasis on organization’s and its suppliers’ sustainability performance. Organization and its suppliers ...
Barriers to high-tech SME internationalization: Finnish health-tech companies entering Saudi Arabian market
(2020-01-20)
Across the world, healthcare sector is growing due to reasons such as aging populations and growing middle class. At the same time, new technological innovations are changing healthcare, making health-tech a rapidly growing ...