Selaus laitoksen mukaan kokoelmassa VäitöskirjatMarkkinoinnin ja kansainvälisen liiketoiminnan laitos
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Automated Purchase Order - Experiments and Expectations in Mid-sized Manufacturing Companies
Turun yliopiston julkaisuja. Sarja E, Oeconomica : 9 (Turun yliopisto. Turun kauppakorkeakoulu, 25.11.2016)Operational processes were originally designed before of large-scale information technology revolution in industries. Based on this fact, it has been argued that by redesigning business processes with help of information ... -
Co-evolution of institutional complexity and multinational enterprise: Transformation of pharmaceutical industry
Turun yliopiston julkaisuja - Annales Universitatis Turkuensis, Ser B: Oconomica : 106 (Turun yliopisto. Turun kauppakorkeakoulu, 17.11.2023)This thesis explored changes in the international business (IB) environment as a co-evolution of institutional complexity and multinational enterprises (MNEs). Institutional complexity refers to the often contradictory and ... -
Consumption, youth and new media: The debate on social issues in Brazil
(Turun yliopisto, 01.06.2013) -
Customer Experience Management in Business Markets : Strategic Roles of Target Experiences
Turun yliopiston julkaisuja. Sarja E, Oeconomica : 93 (Turun yliopisto. Turun kauppakorkeakoulu, 09.09.2022)Customer experience management (CXM) has the potential to be one of the most important tools for business-to-business (B2B) firms responding to the increased commoditization of goods and services. CXM holistically extends ... -
Customer retention in a cross-border acquisition : a single-case study of a knowledge-intensive firm
Turun yliopiston julkaisuja. Sarja E, Oeconomica : 17 (Turun yliopisto. Turun kauppakorkeakoulu, 18.11.2016)The overall aim of this study is to enhance understanding on how post-acquisition actions affect a knowledge-intensive acquired firm’s customer retention in a cross-border acquisition. The focus on target firm’s customers, ... -
Development of expertise through co-creation in networks: An ethnographic case study from a professional service context
Turun Kauppakorkeakoulun julkaisuja. Sarja E: : 111 (Turun yliopisto. Turun kauppakorkeakoulu, 19.04.2024)Professional service firms are recognized as a still growing sector in modern economies. In professional services, expertise and knowledge are the key resources, and constant development and renewal of the resource base ... -
Discussion forums - From idea creation to incremental innovations. Focus on heart-rate monitors
(Turun yliopisto, 26.09.2014) -
Dynamic capabilities in the international growth of small and medium-sized firms
Turku School of Economics Ae : 4:2011 (Turun yliopisto, 08 / 2011) -
Dynamic capability of value net management in technology-based international SMEs
(Turun yliopisto, 04.10.2013) -
Emotional persuasion in advertising – analyzing dialectal language, visual images and their interplay in TV commercials
Turun yliopiston julkaisut - Annales Universitatis Turkuensis, Ser. E. : 88 (Turun yliopisto. Turun kauppakorkeakoulu, 13.05.2022)Emotions are gaining ever more traction in marketing research and researchers now broadly recognize the benefits of emotional persuasion. Marketing scholars have become interested in emotions as an aspect of consumer ... -
Enabling experiences - The role of tour operators and tour leaders in creating and managing package tourism experiences
(Turun yliopisto, 28.11.2014) -
Enhancing Customer Participation for Superior Value Outcomes in Knowledge Intensive Business Services
Turun yliopiston julkaisuja. Sarja E, Oeconomica : 17 (Turun yliopisto. Turun kauppakorkeakoulu, 24.05.2017) -
Entrepreneurial internationalization: A process perspective
Turun yliopiston julkaisuja. Sarja E, Oeconomica : 22 (Turun yliopisto. Turun kauppakorkeakoulu, 01.12.2017)The pre-internationalization period from venture foundation to its first international market entry is researched extensively by scholars in the field of international entrepreneurship. However, we know less about the ... -
Evolution and control of unethical practices in sales : a study of institutionalized bribery in developing country markets
Turun yliopiston julkaisuja. Sarja E, Oeconomica : 50 (Turun yliopisto. Turun kauppakorkeakoulu, 29.11.2019)Bribery as an unethical sales practice is institutionalized in developing countries causing serious challenges for the smooth operations of multinational companies (MNCs). Therefore, their control is the primary concern ... -
Evolutionary psychology for consumers : awareness of ultimate explanations as a self-reflective tool for consumer empowerment
Turun yliopiston julkaisuja. Sarja E, Oeconomica : 41 (Turun yliopisto. Turun kauppakorkeakoulu, 26.10.2018)Evolutionary psychology is becoming a popular approach in consumer research. Evolutionary-based consumer research has, however, typically been undertaken from the managerial rather than from the consumer perspective. The ... -
Extended vulnerability in customer entities: A multi-actor perspective on secondary customers’ needs and experiences
Turun yliopiston julkaisuja - Annales Universitatis Turkuensis, Ser E: Oeconomica : 83 (Turun yliopisto. Turun kauppakorkeakoulu, 10.12.2021)Family members are often actively involved and are essentially affected by services that are directed at their close others, especially if those close others are experiencing vulnerabilities. This phenomenon concerns all ... -
Feasibility of commercial cargo shipping along the Northern Sea Route
Turun yliopiston julkaisuja. Sarja E, Oeconomica : 12 (Turun yliopisto. Turun kauppakorkeakoulu, 03.02.2017)At least over the past two centuries, the Northern Sea Route (NSR), a link connecting the Pacific and Atlantic Oceans through Russian Arctic territorial waters, has attracted seafarers willing to test its potential for ... -
Green supply chain management practices and firm performance : evidence from Finland
Turun yliopiston julkaisuja. Sarja E, Oeconomica : 4 (Turun yliopisto. Turun kauppakorkeakoulu, 16.09.2016)In order to address the increasing stakeholder requirements for environmentally sustainable products and processes, firms often need the participation of their supply chain partners. Green supply chain management ... -
Guided by the nose: Impact of olfactory cues on consumers’ purchase behavior in food products
Turun yliopiston julkaisuja. Sarja E, Oeconomica : 61 (Turun yliopisto. Turun kauppakorkeakoulu, 21.08.2020)ABSTRACT Sensory marketing, affecting consumers’ perception and behavior via our five senses, has gained a foothold in recent decades both in academia and among practitioners. If vision and audition dominated earlier ... -
Identity and multinational corporations - Building unity within diversity
(Turun yliopisto, 09.06.2015)