Hae
Aineistot 1621-1630 / 2252
Modern fashion consumption : profiling female fashion consumers in Finland
(2019-04-03)
The purpose of the thesis was to profile young Finnish female consumers based on their consumption motives and habits. The concept of consumption was approached from a holistic perspective, entailing the process of consumption ...
Improving customer experience through utilization of the digital marketing ecosystem
(2019-04-02)
The purpose of this study is to explore and identify those marketing activities in digital marketing ecosystems that have an effect on the customer experience. There is a research gap on how digital marketing ecosystems ...
MARKETING COMMUNICATIONS IN B2B COMPANIES – The Roles of Marketing Communication Tools in the Digital Age
(2014-06-09)
Marketing communications has gone through significant changes during the last decades and new online tools have been leading this change for the last decade. Now, in the digital age, if wanting to be successful companies ...
Information integration and its impacts on logistics performance - Using information technology and systems to facilitate information integration
(2012-10-08)
Fast changing environment sets pressure on firms to share large amount of information with their
customers and suppliers. The terms information integration and information sharing are essential for
facilitating a smooth ...
Tarinankerronnallinen viestintä asiantuntijaorganisaation sisäisessä markkinoinnissa
(Turun yliopisto. Turun kauppakorkeakoulu, 2017-05-23)
Vuoden 2008 maailmanlaajuinen finanssikriisi vaikutti negatiivisesti moniin yritystoiminnan osa-alueisiin. Yksi huolestuttavimmista ilmiöistä on finanssikriisin luoma epävarmuus työntekijöiden keskuudessa, mikä näkyy ...