Hae
Aineistot 1681-1690 / 2253
Viability of Increased Vessel Size in Tramp Shipping : a Case Study in the Baltic Sea Region
(2019-08-08)
The tramp shipping market is characterized by multiple small players acting as price takers in a competitive environment with highly fluctuating and unpredictable demand. To cope with small margins, increasing vessel size ...
Valuation of athlete endorsers – a framework for the valuation professional golfers
(Turun yliopisto. Turun kauppakorkeakoulu, 2017-05-17)
Sports sponsorship is a field of marketing that has experienced steady growth since the 1980s. It has been used as a means for building brand awareness and differentiating from competitive brands. Even with steady growth, ...
To have and to hold: a passion for things. Profiling a collector.
(Turun yliopisto. Turun kauppakorkeakoulu, 2017-06-14)
In the context of consumer behavior, consumption equals acquiring, using, and discarding a product, but in collecting, the focus is on acquiring and possessing. Therefore, consumption and collecting are intimately linked, ...
Marketing performance frameworks in an MNC Marketing strategy, implementation and control point of view
(Turun yliopisto. Turun kauppakorkeakoulu, 2017-05-22)
Understanding marketing’s efficiency and effectiveness is crucial for business managers in order to make fact-based decisions regarding marketing investments and future activities. Marketing performance frameworks are ...
Verkkokaupan asiakashankinta
(Turun yliopisto. Turun kauppakorkeakoulu, 2017-06-14)
Tutkielman tarkoituksena on tutkia, miten verkkokaupat hankkivat uusia asiakkaita. Tutkimuksen lähestymistavaksi valittiin kvalitatiivinen tutkimus, ja se toteutettiin kuuden teemahaastattelun avulla. Teemahaastatteluin ...
SALES MANAGEMENT IN FOREIGN MARKETS - Case study on Finnish companies´ knowledge management in Russia
(Turun yliopisto. Turun kauppakorkeakoulu, 2017-06-14)
Finnish companies’ sales in Russia are important income from the perspective of foreign trade. Over the years many companies of Finnish origin have established operations in Russia and practiced business model that suit ...