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Aineistot 691-700 / 912
Explanations in rejection letters to non-interviewed external applicants : employer brand perspective and qualitative content analysis
(2019-06-17)
Multinational enterprises (MNEs) are facing increasing international competition for talent, which highlights the significance of the employer brand. Applicant reactions towards selection procedures have multiple potential ...
Stakeholder engagement in mergers and acquisitions : enhancing post-merger performance
(2021-05-26)
Mergers and acquisitions (M&A) are an increasingly popular strategy for companies that look to create added value through growth, market expansions or new capability acquisitions. However, most M&As result in failure and ...
THE IMPORTANCE OF CUSTOMER VALUE AND LUXURY VALUE PERCEPTION : IMPLICATIONS FOR MASSTIGE LUXURY BRANDS
(2018-09-27)
With the rise in competition and demanding customers, luxury brands are compelled to look for ways to compete on providing superior customer value delivery. Superior customer value increases customer satisfaction and ...
Challenges in managing large-scale agile software development transformation
(2014-05-08)
Adapting and scaling up agile concepts, which are characterized by iterative, self-directed, customer value focused methods, may not be a simple endeavor. This thesis concentrates on studying challenges in a large-scale ...
Domestic Venture Capitalists’ Effect on Early Internationalization in Finnish Startups : A Non-Financial Resource-Based Approach
(2021-05-28)
Venture Capital (VC) industry has grown rapidly both globally and in Finland for the past two decades. During this time, both the total amount of made investments as well as their size has grown considerably. As the industry ...
Narrative transportation in global brand content
(2016-09-07)
People understand life and events around them through narratives. Narratives are a new way for marketers to convey messages to consumers about their brands and products. Brand narratives are an effective way to reach out ...
THE MARKETING OF SOCIAL ENTERPRISES: Understanding the concepts of marketing and market orientation of social enterprises within the context of Pakistani market
(2016-09-07)
The concepts of social entrepreneurship and social enterprises have been extensively discussed in the previous two decades, yet the topic is still not matured yet. Most of the available literature is focused on defining ...
Foreign Divestment in E-business: Analysis of foreign market exit of Groupon and Lyyti
(2017-03-01)
E-business is expanding dramatically as more companies are using the Internet to conduct business online. The Internet enables companies to internationalize rapidly and to expand to new markets outside of their home country. ...