Selaus laitoksen mukaan kokoelmassa Pro gradu -tutkielmat ja diplomityöt sekä syventävien opintojen opinnäytetyöt (kokotekstit) Markkinoinnin ja kansainvälisen liiketoiminnan laitos
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2014 Ukraine crisis – Implications for corporate crisis management
(15.10.2015)In the late year 2013 events started to unfold in Ukraine’s capital city Kiev that would change the political and economic environment of the EU and Russia. The tension had been building for years between the two parties ...avoin -
A comparison of customer equity drivers between distributors and end-users : a case study of a high technology firm
(12.10.2022)In order to attract and satisfy customers, firms have switched their businesses from transactions to relationships models and the concept of product-oriented has been replaced by the customer-focused concept. This last ...avoin -
A developing economy as a part of global value chain : The apparel industry and poverty reduction in Nicaragua
(Turun yliopisto, 04.06.2018)Apparel industry is one of the biggest consumer industries in the world and it has a significant footprint on environment, employment and economy. The industry continues to grow and the clothes are produced and consumed ...avoin -
A systematic review of the effects of cybernetic systems theory on innovation management
(04.04.2024)This thesis explores the potential benefits of integrating cybernetic systems theory into innovation management processes. It discusses the role of true innovation in disrupting established markets and business models, ...avoin -
Acquisition target selection of a serial acquirer : case KONE Oyj
(15.04.2013)Acquisitions are a way for a company to grow, enter new geographical areas, buy out competition or diversify. Acquisitions have recently grown in both size and value. Despite of this, only approximately 25 percent of ...avoin -
Actively crafting customer value or merely representing a solution? Linking value-based selling to salesperson performance
(30.04.2013)Value-based selling is a salesperson behavioral mode which concentrates on generating superior customer value. Although service dominant logic emphasizes customer value as a central tenet for achieving strategic objectives, ...avoin -
Ad hoc avustustoimitusketjut : Ruohonjuuritason organisaatioiden avustustoiminta aseellisessa konfliktissa
(10.01.2025)Tämä tutkielma käsittelee ruohonjuuritason organisaatioiksi luonnehdittavien avustusjärjestöjen harjoittamaa avustustoimintaa äkillisen kriisin aikana. Tutkielma keskittyy tarkastelemaan pienten avustusjärjestöjen perustamien ...avoin -
Adapting omnichannel strategies to answer post-pandemic consumers' evolved in-store shopping expectations
(25.10.2023)Technology-infused omnichannel strategies have solidified their role in the turbulent environment of retailing. The advantages of such retailing approaches have been recognised during the interminable rise of e-commerce ...avoin -
Africa – the continent of many challenges but great potential : Focus on Finnish SME’s opportunities in the African markets
(29.04.2021)Africa is the second largest, second most populous, and the second fastest-growing economic region in the world. While Africa’s fast-growing population and markets are seen to present great potential and important opportunities ...avoin -
Agility in international fast fashion retailing
(14.05.2013)The birth of Internet technologies, the developments of fast fashion and multiple retailing channels have created a need for a new, more integrated way for doing retailing. Agility in fast fashion retailing could be seen ...avoin -
Alkoholimainonnan vastuullisuus – Vertailu mielikuva- ja tuotetietoja kuvaavasta mainonnasta
(06.06.2014)Vuonna 2012 Suomen hallitus teki eduskunnalle lakiehdotuksen alkoholin mielikuvamainonnan kieltämisestä. Hallituksen mukaan mainonta lisää positiivista suhtautumista alkoholiin sekä lisää kulutuksen määrää, kun taas ...avoin -
Alternative mechanisms to ensure equitable burden-sharing of refugees in the EU
(05.12.2018)This thesis studied how burden-sharing should be addressed in the EU post 2015. The study was conducted by using a qualitative content analysis method. This method built on the existing theory of international burden-sharing ...avoin -
An interaction framework for deploying the knowledge of diasporas: Using Finland as an example
(11.12.2013)This study discusses the importance of diasporas’ knowledge with regard to the national competitive advantage of Finland. The purpose of this study is to suggest an interaction framework, which illustrates how diasporas ...avoin -
Analyysi hoitotarvikelogistiikan kehityskohteista : Tilaus-toimitusketjun pullonkaulojen avaaminen teknologian avulla
(12.05.2023)Hoitotarvikelogistiikka on mielenkiintoinen ja suhteellisen vähän tunnettu aihealue. Tässä tutkimuksessa selvitetäänkin, millainen yhden organisaation hoitotarvikelogistiikan prosessi on sekä millaisia pullonkauloja ...avoin -
Analyzing understanding and role of sustainability in the pharmaceutical industry : with a contract development and manufacturing organization focus
(18.08.2022)The aim of this study is to gain a comprehensive understanding of sustainability and its role for contract development and manufacturing organizations (CDMOs) operating in the pharmaceutical industry. Sustainability is a ...avoin -
Applying sport management practices to the SME business context: The perspectives of leadership and employee engagement
(06.06.2024)The factors essential to this thesis include the continuous globalization across all business sectors and the pioneering status of the sport industry has embarked upon in terms of internationalizing operations. Moreover, ...avoin -
Apteekin verkkopalvelu osana lääkealan digitalisaatiota – Muuttuvat rakenteet ja kilpailukyky
(06.09.2016)Apteekin verkkopalvelu liittyy koko lääkealaa koskevaan digitalisoitumiseen, ja lääkevalmisteiden vähittäiskauppa apteekin verkkopalvelun välityksellä luo uudenlaisen toimintaympäristön, jolla on vaikutuksia lääkemarkkinoiden ...avoin -
Arvon mekin ansaitsemme : teoreettinen analyysi asiakkaan kokemasta arvosta organisaatioiden välisissä operaatioissa
(12.05.2014)Asiakkaan kokemasta arvosta (AKA) on käyty hyvin vilkasta keskustelua. Tämän tutkimuksen tarkoituksena on kuvata AKA:n käsitettä organisaatioiden välisen liiketoiminnan yhteydessä. Tähän tavoitteeseen pyritään tutkimalla ...avoin
