Selaus asiasanan mukaan kokoelmassa Pro gradu -tutkielmat ja diplomityöt sekä syventävien opintojen opinnäytetyöt (kokotekstit)
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Temporary store, lasting impact : Developing a framework and a research agenda for pop-up stores
(20.01.2019)Constant growth of online retail and changing consumer preferences bring new challenges for retailers. To keep up with the competition, retailers now need to provide consumers with something more than goods and services – ...avoin