Selaus asiasanan mukaan kokoelmassa Pro gradu -tutkielmat ja diplomityöt sekä syventävien opintojen opinnäytetyöt (kokotekstit)
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Brand authenticity : meditating authentic experiences through brand communication
(14.06.2019)Brand authenticity is considered as a core element in the contemporary brand management, but its theory and practice are still surrounded with varying point of views and lack of consensus. In the previous academic research, ...avoin