Selaus asiasanan mukaan kokoelmassa Pro gradu -tutkielmat ja diplomityöt sekä syventävien opintojen opinnäytetyöt (kokotekstit)
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Improving customer experience through utilization of the digital marketing ecosystem
(02.04.2019)The purpose of this study is to explore and identify those marketing activities in digital marketing ecosystems that have an effect on the customer experience. There is a research gap on how digital marketing ecosystems ...avoin
