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Aineistot 471-480 / 636
Relationship marketing in Latin American context : Implications for small Finnish software companies in Latin American B2B partnerships
(Turun yliopisto, 2017-12-12)
After a productivity decrease of established national export industries in Finland such as mobile and paper industries, innovative, smaller companies with the intentions to internationalize right from the start have been ...
Internationalization of SMEs in the Finnish Food Industry
(2013-10)
Food industry in Finland has a long tradition and the new trends and the future of Finnish food industry is going towards functional and healthy food for the consumers in and outside Finland. Small companies operating in ...
Crafted, wrapped, and attracted: Love letter packaging that captured the hearts of land of the Rising Sun. Case Goodio.
(2021-05-05)
The Japanese market is renowned for its uniqueness - a one-of-a-kind in the world, and Japanese consumers are known for demanding and having some of the highest product quality standards in the world. Therefore, the ...
Acquisition target selection of a serial acquirer : case KONE Oyj
(2013-04-15)
Acquisitions are a way for a company to grow, enter new geographical areas, buy out competition or diversify. Acquisitions have recently grown in both size and value. Despite of this, only approximately 25 percent of ...
CULTURAL ADAPTATION IN B2B PERSONAL SELLING PROCESS
(2018-08-16)
Personal selling is an important part of marketing communications in business-to-business field. It is heavily affected by cultural differences when talking about international sales since personal selling is done between ...
Ostaja-toimittajayhteistyö hankinnan riskinhallinnassa ja toimitusketjuhäiriöstä selviytyminen : Case COVID-19-pandemia
(2021-04-22)
Vuoden 2020 alussa levinnyt COVID-19-pandemia aiheutti toimitusketjuhäiriöitä monille yrityksille globaalisti. Tehokas selviytyminen toimitusketjuhäiriöstä vaatii yhteistyössä toteutettua riskinhallintaa ja toimitusketjun ...