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Development of automotive industry in developing countries during the last two decades
(2020-06-11)
In recent century, globalization has appeared as one of the fundamental and powerful drivers forming the world economies. The automobile industry is one of the key industries which determines the economic power of different ...
A comparison of customer equity drivers between distributors and end-users : a case study of a high technology firm
(2022-10-12)
In order to attract and satisfy customers, firms have switched their businesses from transactions to relationships models and the concept of product-oriented has been replaced by the customer-focused concept. This last ...
Communicating CSR - identifying effective practices and how to overcome stakeholder skepticism
(2022-08-30)
Today, corporate social responsibility (CSR) plays a significant role in practically any
internationally operating company’s business: more than ever, consumers perceive companies’
environmental, social, and economic ...
The contributions of netnography in new product development
(2013-11-22)
Netnography has been studying in various aspects (e.g. definitions of netnography, application of netngoraphy, conducting procedure…) within different industrial contexts. Besides, there are many studies and researches ...
Place branding of an innovation cluster : Case: Greater Helsinki region from a start-up’s perspective
(2022-05-17)
Places compete with each other over many things these including businesses. For differentiating themselves from the others and appearing more attractive to different stakeholders, places have started to brand themselves. ...
Enhancing employees’ mental wellbeing : The role of meaningfulness for Generation Z
(2022-05-25)
The purpose of this research is to find solutions for the decreasing mental wellbeing of Generation Z employees and to scrutinize means for organizations to provide a more humane and meaningful working environment. This ...
Analyzing understanding and role of sustainability in the pharmaceutical industry : with a contract development and manufacturing organization focus
(2022-08-18)
The aim of this study is to gain a comprehensive understanding of sustainability and its role for contract development and manufacturing organizations (CDMOs) operating in the pharmaceutical industry. Sustainability is a ...
Circular economy in global firm: A system change perspective to closed loop thinking.
(2022-06-08)
The study aims to investigate how does global firm utilise system change perspective to closed loop thinking for creating circular economy strategy in the energy industry. The study adopted 4 circular economy implementation ...
Conflict Management in Culturally Diverse Workplaces : A lower-level manager’s perspective
(2022-06-12)
This study discusses the intercultural workplace conflict management from lower-level manager’s point of view. The main objective of this study is to better understand how managers can develop the intercultural conflict ...
Developing Solution Business : Effectual Service-Dominant Logic Approach
(Turun yliopisto, 2017-10-10)
This thesis examines solution business development from the perspective of service-dominant (S-D) logic and effectuation theory. A case company in maritime transportation industry provided insights into their solution ...