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SOCIAL MEDIA IN INTERNATIONAL BRAND COMMUNICATION OF SMES - A multiple case study of small Finnish design-intensive companies
(2012-06-12)
Social media is a rather new phenomenon which has revolutionised the world of online communication. However, academic research on how companies can benefit from social media is lacking. The research objective of this thesis ...
Agility in international fast fashion retailing
(2013-05-14)
The birth of Internet technologies, the developments of fast fashion and multiple retailing channels have created a need for a new, more integrated way for doing retailing. Agility in fast fashion retailing could be seen ...
Integrating corporate brands in cross-border acquisitions: Serial acquirer focus
(2017-02-28)
Previous literature indicates a lack of attention paid to the integration of corporate brands in cross-border acquisitions, which consequently serves as a motivation for this thesis. The purpose of this thesis is to study ...
Value co-creation in gaming the industry: A qualitative research on virtual discussion forums
(2014-05-26)
This study discusses the procedures of value co-creation that persist in gaming industry. The purpose of this study was to identify the procedures that persist in current video gaming industry which answers the main research ...