Selaus asiasanan mukaan kokoelmassa Pro gradu -tutkielmat ja diplomityöt sekä syventävien opintojen opinnäytetyöt (rajattu näkyvyys)
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National cultures of buying organisations have a role in cross-cultural selling : industrial selling context
(31.05.2022)The objective of this thesis is to explore how national cultures of buying organisations are reflected in cross-cultural sales. With the sub-questions, the thesis answers how professional sellers perceive national cultures ...suljettu