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SUCCESS FACTORS FOR THE DIGITAL TRANSFORMATION OF SERVICES : AN EMPIRICAL INVESTIGATION IN THE B2B CONTEXT
(2019-10-31)
The advancements of digital technologies changed the way companies in the business-to-business (B2B) market interact with each other (Scherer, Wuenderlich & Von Wangenheim, 2015; Vendrell-Herrero, Bustinza, Parry & ...