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The effect of client communication behaviors on agency perceived relationship quality : A case study in Vietnamese advertising sector
(2019-06-10)
Global advertising expenditure has seen a steady year-on-year growth for the past decade. Companies are now focusing on making strategic marketing plan while outsourcing the execution part to professional advertising service ...
Value co-creation in B2B service business : Discovering data-driven marketing opportunities in global after-sales operations
(2020-06-01)
All companies need data. Collected and analyzed data is already a key driver in many common business practices, and its increasing potential in B2C marketing purposes is noticed during the recent years. At the same time, ...
The impact of political risk on FDI in Cuba : Case of Mariel Special Economic Development Zone
(2019-05-31)
The main purpose of this study is to analyze possible sources of political risk in Cuba, and secondly, the effects on business these political risks could cause to foreign companies operating in the Mariel Special Economic ...
Managing Gender Equality in Multinational Corporations : Finnish MNCs’ HRM practices in Japanese subsidiaries
(2020-06-28)
Human resource management is a key corporate function, prone to significant variation depending on the country of operation. Gender equality in particular varies across counties, with Japan ranking on the lowest spectrum ...
COMPARING THE INTERRELATION BETWEEN THE SALES PROCESS, KPIS AND PRICING WITHIN B2B SAAS COMPANIES
(2022-06-09)
The purpose of the study is to compare and understand B2B SaaS organizations’ inter-connection of critical key performance indicators, sales operations, and pricing, and three sub-questions were used to support this goal: ...
Reception of work flexibility policies in MNCs : A case study of the relationship between organisational culture and work flexibility
(2022-05-10)
The purpose of the study is to find an answer to the following research question “How organisational culture and work flexibility are included in work flexibility policies?” The study was conducted as a single case study ...
Cultural Intelligence as a Strategic Tool in Internationalization : Focus on the Swiss Finance Sector SMEs
(2022-08-02)
In the constantly globalizing business world companies are put into cross-cultural settings. How a company navigates and succeeds in these situations, whether it be multinational customer base or expanding fully abroad, ...
The role of social entrepreneurship in achieving United Nations’ sustainable development goals : Case Costa Rica
(2019-03-24)
Our Mother Earth is in crisis. In order deal that crisis, United Nation’s created the Agenda 2030 which includes 17 sustainable developments goals (SDGs) regarding issues like poverty, hunger, responsible consumption and ...
Fulfillment challenges in online marketplaces : a qualitative study on Finnish sellers integrated with Amazon and Tmall
(2021-11-22)
Joining the marketplace as a Business-to-Consumer (B2C) sales channel has become increasingly popular among companies, especially during the pandemic 2020. However, joining the marketplace has not been straightforward for ...
How platforms transform banking business models : The context of open banking in Europe
(2022-05-24)
European open banking initiative, the Revised Payment Services Directive (PSD2), offers a
unique legal context that enables financial institutions and other licensed third-party providers
to deliver customers financial ...