Selaus laitoksen mukaan kokoelmassa VäitöskirjatMarkkinoinnin ja kansainvälisen liiketoiminnan laitos
Aineistot 21-40 / 51
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In quest of the optimal self : wellness consumption and lifestyle – a superficial marketing fad or a powerful means for transforming and branding oneself?
Turun yliopiston julkaisuja. Sarja E: Oeconomica : 47 (Turun yliopisto. Turun kauppakorkeakoulu, 15.03.2019)The current thesis discusses wellness consumption and lifestyle, both of which are embedded in current consumer culture and the mainstream consumer lifestyle in various ways. In this thesis, wellness is understood as a ... -
In search of the interrelatedness of innovation and internationalisation processes in entrepreneurial life science companies
Turun yliopiston julkaisuja. Sarja E, Oeconomica : 2 (Turun yliopisto. Turun kauppakorkeakoulu, 29.04.2016)This study is motivated by the question how resource scarce innovative entrepreneurial companies seek and leverage global resources. This study takes a resource-seeking perspective a step ... -
Internal Integration during Organizational Transition – A Supply Chain Perspective
Turun yliopiston julkaisuja. Sarja E, Oeconomica : 6 (Turun yliopisto. Turun kauppakorkeakoulu, 28.10.2016)Tighter internal supply chain integration has been posited to lead to several operational and performance benefits. In addition, it has also been seen to aid the elicitation of external integration. However, despite the ... -
Making Sense of Successful Global Teams
Turun yliopiston julkaisuja. Sarja E, Oeconomica;20 (Turun yliopisto, Turun kauppakorkeakoulu, 08.09.2017)Global teams tend to underperform. Teamwork often frustrates members compromising the results as well as employee motivation. In practice, bad results are often camouflaged, and both management and team ... -
Marketing Corporate Debt
Publications of Turku School of Economics, serie A : 9:2012 (Turun yliopisto, 16.11.2012) -
Means, motive, and opportunity : engaging stakeholders towards opportunity creation through effectuation
Turun yliopiston julkaisuja. Sarja E: Oeconomica : 42 (Turun yliopisto. Turun kauppakorkeakoulu, 02.11.2018)This study builds upon the theory of entrepreneurial effectuation; a theory that explains how new firms come to be through the means oriented, iterative, and experimental actions of entrepreneurs and their engagement with ... -
Myyjän toiminnan laatu kuluttajapalvelujen myyntikohtaamisessa - ostajan näkökulma myyjän suoritusarviointiin
(Turun yliopisto, 20.09.2013) -
Network development process of international new ventures in internet-enabled markets: service ecosystems approach
(Turun yliopisto, 22.11.2013) -
"Once again I gained so much" - Understanding the value of business-to-business sales interactions from an individual viewpoint
(Turun yliopisto, 12.09.2014) -
Onko sen pakko olla mersu? : Automerkkifoorumien verkkokeskustelut markkinatiedon lähteenä
Turun yliopiston julkaisuja. Sarja E: Oeconomica : 35 (Turun yliopisto. Turun kauppakorkeakoulu, 20.08.2018)Sosiaalinen media on viime vuosina tullut keskeiseksi osaksi vallitsevaa kulutuskulttuuria ja -prosesseja ja muokannut yhä useamman yrityksen markkinointiympäristöä. Markkinoijan näkökulmasta varsin kiinnostavana sosiaalisen ... -
Public-private partnerships : integrating models of projects, business ecosystems and layered infrastructure markets
Turun yliopiston julkaisuja. Sarja E: Oeconomica : 44 (Turun yliopisto. Turun kauppakorkeakoulu, 01.02.2019)Infrastructures, such as roads, railways, and water supply networks, require investment, upgrades and maintenance throughout their life-cycle. Often the funding of these through public budgets is considered insufficient. ... -
Relationship development processes in global virtual teams
Turun yliopiston julkaisuja - Annales Universitatis Turkuensis, Ser E: Oeconomica : 75 (Turun yliopisto. Turun kauppakorkeakoulu, 12.03.2021)Working on projects in global virtual teams has become the norm in the modern world. In the beginning, such teams were used to enhance the productivity and efficiency of the firms; however, over time we have realized that ... -
Resource access and creation in networks for service innovation
(Turun yliopisto, 21.11.2014) -
Sisäisesti vahva. Sisäisten suhteiden dynamiikka markkinaorientoituvassa yrityksessä: markkinoinnin, myynnin ja viestinnän vuorovaikutus
Turun yliopiston julkaisuja - Annales Universitatis Turkuensis, Ser E: Oeconomica : 80 (Turun yliopisto. Turun kauppakorkeakoulu, 19.11.2021)Markkinaorientaation kehittäminen on yrityksen menestystekijä ja toimiva yhteistyö sen edellytys. Miksi siinä onnistutaan joskus paremmin, joskus huonommin? Tämä laadullinen tutkimus tuo lisäymmärrystä siitä, miten ... -
Strategizing in the new normal : implications of digitalization for strategizing and uncertainty : philosophical and managerial considerations
Turun yliopiston julkaisuja. Sarja E: Oeconomica : 40 (Turun yliopisto. Turun kauppakorkeakoulu, 16.11.2018)Something fundamental is changing – or is it? The firms are preoccupied by transformations and disruptions, the scholars are reassessing the validity of old theories, the politicians are wondering where the power is, and ... -
The connection between supply chain practices and firm performance - Evidence from multiple surveys and financial reporting data
(Turun yliopisto, 05.05.2014) -
The emerging role of knowledge in supply networks: the impact on purchasing and supply management
Turun yliopiston julkaisuja. Sarja E, Oeconomica : 19 (Turun yliopisto. Turun kauppakorkeakoulu, 2017-10-6)There are major change factors affecting to operational environment of purchasing and supply management. Global supply market is opening up for all size of firms, servitization as product strategy is changing what is ...
