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    • Toward a customer-centric perspective of customer experience 

      Becker, Larissa
      Turun yliopiston julkaisua -Annales Universitatis Turkuensis, Ser. E: Oeconomica : 60 (Turun yliopisto. Turun kauppakorkeakoulu, 17.06.2020)
      Customer experience has become a key priority in marketing research and practice. Researchers largely recognize that the customer experience emerges as responses to stimuli along a customer journey. Extant research often ...