Selaus tekijän mukaan kokoelmassa Väitöskirjat
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In quest of the optimal self : wellness consumption and lifestyle – a superficial marketing fad or a powerful means for transforming and branding oneself?
Grénman, Miia
Turun yliopiston julkaisuja. Sarja E: Oeconomica : 47 (Turun yliopisto. Turun kauppakorkeakoulu, 15.03.2019)The current thesis discusses wellness consumption and lifestyle, both of which are embedded in current consumer culture and the mainstream consumer lifestyle in various ways. In this thesis, wellness is understood as a ...