Aineistot 1-10 / 43
Towards a contextual understanding of B2B salespeople's selling competencies – An exploratory study among purchasing decision-makers of internationally-oriented technology firms
(Turun yliopisto, 2015-12-11)
ABSTRACT Towards a contextual understanding of B2B salespeople’s selling competencies − an exploratory study among purchasing decision-makers of internationally-oriented technology firms The characteristics of modern ...
Making Sense of Successful Global Teams
(Turun yliopisto, Turun kauppakorkeakoulu, 2017-09-08)
Global teams tend to underperform. Teamwork often frustrates members compromising the results as well as employee motivation. In practice, bad results are often camouflaged, and both management and team ...
Onko sen pakko olla mersu? : Automerkkifoorumien verkkokeskustelut markkinatiedon lähteenä
(Turun yliopisto. Turun kauppakorkeakoulu, 2018-08-20)
Sosiaalinen media on viime vuosina tullut keskeiseksi osaksi vallitsevaa kulutuskulttuuria ja -prosesseja ja muokannut yhä useamman yrityksen markkinointiympäristöä. Markkinoijan näkökulmasta varsin kiinnostavana sosiaalisen ...
Evolutionary psychology for consumers : awareness of ultimate explanations as a self-reflective tool for consumer empowerment
(Turun yliopisto. Turun kauppakorkeakoulu, 2018-10-26)
Evolutionary psychology is becoming a popular approach in consumer research. Evolutionary-based consumer research has, however, typically been undertaken from the managerial rather than from the consumer perspective. The ...
Means, motive, and opportunity : engaging stakeholders towards opportunity creation through effectuation
(Turun yliopisto. Turun kauppakorkeakoulu, 2018-11-02)
This study builds upon the theory of entrepreneurial effectuation; a theory that explains how new firms come to be through the means oriented, iterative, and experimental actions of entrepreneurs and their engagement with ...
Strategizing in the new normal : implications of digitalization for strategizing and uncertainty : philosophical and managerial considerations
(Turun yliopisto. Turun kauppakorkeakoulu, 2018-11-16)
Something fundamental is changing – or is it? The firms are preoccupied by transformations and disruptions, the scholars are reassessing the validity of old theories, the politicians are wondering where the power is, and ...
In quest of the optimal self : wellness consumption and lifestyle – a superficial marketing fad or a powerful means for transforming and branding oneself?
(Turun yliopisto. Turun kauppakorkeakoulu, 2019-03-15)
The current thesis discusses wellness consumption and lifestyle, both of which are embedded in current consumer culture and the mainstream consumer lifestyle in various ways. In this thesis, wellness is understood as a ...
Public-private partnerships : integrating models of projects, business ecosystems and layered infrastructure markets
(Turun yliopisto. Turun kauppakorkeakoulu, 2019-02-01)
Infrastructures, such as roads, railways, and water supply networks, require investment, upgrades and maintenance throughout their life-cycle. Often the funding of these through public budgets is considered insufficient. ...
Marketing Corporate Debt
(Turun yliopisto, 2012-11-16)
Dynamic capabilities in the international growth of small and medium-sized firms
(Turun yliopisto, 2011-08)