Hae

The current thesis discusses wellness consumption and lifestyle, both of which are embedded in current consumer culture and the mainstream consumer lifestyle in various ways. In this thesis, wellness is understood as a ...

ABSTRACT Towards a contextual understanding of B2B salespeople’s selling competencies − an exploratory study among purchasing decision-makers of internationally-oriented technology firms The characteristics of modern ...

In order to address the increasing stakeholder requirements for environmentally sustainable products and processes, firms often need the participation of their supply chain partners. Green supply chain management ...

Buyer behavior has substantially changed the marketing landscape. Now, B2B customers have become more empowered; they spend most of their purchasing journey conducting independent online research and need not rely on a ...

Evolutionary psychology is becoming a popular approach in consumer research. Evolutionary-based consumer research has, however, typically been undertaken from the managerial rather than from the consumer perspective. The ...

ABSTRACT Sensory marketing, affecting consumers’ perception and behavior via our five senses, has gained a foothold in recent decades both in academia and among practitioners. If vision and audition dominated earlier ...

ABSTRACT Despite the scholarly boundaries, ours is not a world of international business or a world of international aid and development but one where sectoral boundaries are increasingly blurred and one where tackling ...