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Aineistot 11-17 / 17
Marketing Corporate Debt
(Turun yliopisto, 2012-11-16)
Myyjän toiminnan laatu kuluttajapalvelujen myyntikohtaamisessa - ostajan näkökulma myyjän suoritusarviointiin
(Turun yliopisto, 2013-09-20)
Customer Experience Management in Business Markets : Strategic Roles of Target Experiences
(Turun yliopisto. Turun kauppakorkeakoulu, 2022-09-09)
Customer experience management (CXM) has the potential to be one of the most important tools for business-to-business (B2B) firms responding to the increased commoditization of goods and services. CXM holistically extends ...
Toward a customer-centric perspective of customer experience
(Turun yliopisto. Turun kauppakorkeakoulu, 2020-06-17)
Customer experience has become a key priority in marketing research and practice. Researchers largely recognize that the customer experience emerges as responses to stimuli along a customer journey. Extant research often ...
Enhancing Customer Participation for Superior Value Outcomes in Knowledge Intensive Business Services
(Turun yliopisto. Turun kauppakorkeakoulu, 2017-05-24)
Resource access and creation in networks for service innovation
(Turun yliopisto, 2014-11-21)