Hae
Aineistot 51-60 / 140
Chasing impact - how hybrid new ventures shape markets for sustainability
(Turun yliopisto. Turun kauppakorkeakoulu, 2022-10-14)
This study contributes to the market-shaping research in the field of business-to-business marketing. Market shaping refers to the purposeful efforts of actors to change market characteristics or to construct new markets. ...
Customer Experience Management in Business Markets : Strategic Roles of Target Experiences
(Turun yliopisto. Turun kauppakorkeakoulu, 2022-09-09)
Customer experience management (CXM) has the potential to be one of the most important tools for business-to-business (B2B) firms responding to the increased commoditization of goods and services. CXM holistically extends ...
Making sense of the entrepreneurial university – A social constructionist view
(Turun yliopisto, 2022-06-22)
For quite some time, the entrepreneurial university has been a significant subject of scholarly, policy and practical interests. While universities are increasingly urged to become entrepreneurial, previous research has ...
Determining the Cost of Business Continuity Management - A Case Study of IT Service Continuity Management Activity Cost Analysis
(Turun yliopisto. Turun kauppakorkeakoulu, 2022-08-26)
This single organisation case study discusses the cost of business continuity management in IT services. Information technology (IT) expenses can amount to a substantial part of operational costs in a company, and IT leaders ...
Emotional persuasion in advertising – analyzing dialectal language, visual images and their interplay in TV commercials
(Turun yliopisto. Turun kauppakorkeakoulu, 2022-05-13)
Emotions are gaining ever more traction in marketing research and researchers now broadly recognize the benefits of emotional persuasion. Marketing scholars have become interested in emotions as an aspect of consumer ...
Strategian ja strategisen informaation tulkintahorisontteja : case Valtiovarainministeriö
(Turun yliopisto, 2014-08-06)
Aktiivinen harrastus työn siirtymän ja kompensaation ilmentymänä : case matkailuoppaat
(Turun yliopisto, 2004)