Selaus laitoksen mukaan kokoelmassa 1. Kirjat ja opinnäytteetMarkkinoinnin ja kansainvälisen liiketoiminnan laitos
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2014 Ukraine crisis – Implications for corporate crisis management
(Turun yliopisto. Turun kauppakorkeakoulu, 19.04.2016)In the late year 2013 events started to unfold in Ukraine’s capital city Kiev that would change the political and economic environment of the EU and Russia. The tension had been building for years between the two parties ... -
2014 Ukraine crisis – Implications for corporate crisis management
(15.10.2015)In the late year 2013 events started to unfold in Ukraine’s capital city Kiev that would change the political and economic environment of the EU and Russia. The tension had been building for years between the two parties ...avoin -
3PL-varastoinnin suorituskyvyn parantaminen verkkokaupan liiketoimintaympäristössä
(12.03.2019)Verkkokauppojen yleistyminen on saanut jälleenmyyjäorganisaatiot laajentamaan liiketoimintaansa kattamaan sekä verkkokaupan että fyysisten myymälöiden kautta käytävään liiketoimintaan. Useamman eri liiketoimintakanavan ...suljettu -
4PL-yrityksen ympäristövaikutustiedon käyttöä kehittämässä : CASE: Green Control Tower – potentiaalisten asiakkaiden arvokäsitykset
(15.12.2023)Yhteiskunnan susformaation edellytys on, että yritykset saavat kattavammin tietoa toimintansa aiheuttamista ympäristövaikutuksista ja keinoista vaikuttaa niihin. Vielä käsitys, miten tämä tieto voi luoda yrityksissä arvoa ...suljettu -
5G PALVELUJEN MAINONTA KULUTTAJAMARKKINOILLA : Case Elisa & DNA
(05.05.2023)5G-teknologia on rantautumassa kuluttajamarkkinoille ja siitä saatavat hyödyt ulottuvat jokaiseen yhteiskunnan osa-alueeseen. 5G tuo kuluttajille monenlaisia hyötyjä, ja sen vaikutukset tulevat näkymään laajasti koko ...suljettu -
A case study of internal customer commitment and satisfaction
(14.06.2019)Committed employees are a valuable asset to a company. For a company to successfully compete in the global markets, satisfied and committed employees are in significant position in creating superior value to the customers. ...suljettu -
A comparison of customer equity drivers between distributors and end-users : a case study of a high technology firm
(12.10.2022)In order to attract and satisfy customers, firms have switched their businesses from transactions to relationships models and the concept of product-oriented has been replaced by the customer-focused concept. This last ...avoin -
A developing economy as a part of global value chain : The apparel industry and poverty reduction in Nicaragua
(Turun yliopisto, 04.06.2018)Apparel industry is one of the biggest consumer industries in the world and it has a significant footprint on environment, employment and economy. The industry continues to grow and the clothes are produced and consumed ... -
A developing economy as a part of global value chain : The apparel industry and poverty reduction in Nicaragua
(Turun yliopisto, 04.06.2018)Apparel industry is one of the biggest consumer industries in the world and it has a significant footprint on environment, employment and economy. The industry continues to grow and the clothes are produced and consumed ...avoin -
A Drop of Success – Internationalization Readiness of a Young Finnish Company
(Turun yliopisto. Turun kauppakorkeakoulu, 24.05.2016)This study analyzes a young Finnish micro-sized firm that is attempting to reach internationalization readiness in the pre-internationalization stage. The purpose of this research is to analyze and better understand how a ... -
A marketing perspective on e-commerce in an MNC
(17.06.2019)The rapidly evolving digital environment has made online shopping an established form of shopping behavior in various industries. In this regard, the role of the consumer has become more empowered, and the digital environment ...suljettu -
A service perspective to digital innovation: exploring the emergence of autonomous shipping
(Turun yliopisto. Turun kauppakorkeakoulu, 26.02.2016)Current research describes digital innovation largely similar to product innovation. Digital innovation is seen as an object of coherent activities, however in reality digital innovation results from convergence of variant ... -
A successful international compensation model change from balance sheet approach to local-plus approach: Exploring the perspectives of expatriates and HR Managers in a multinational case company
(Turun yliopisto. Turun kauppakorkeakoulu, 14.06.2017)Nowadays multinational organizations have started to look for new innovative, economical and practical solutions to manage their international assignments. In order to be effective, MNCs must find appropriate compensation ... -
A systematic literature review on managing open innovation projects
(08.11.2022)Innovation is a requisite in today’s dynamic business environment. Particularly open innovation, which refers to utilizing external knowledge flows in the innovation activities, is a current topic for researchers, policymakers ...suljettu -
Acquisition Failure: The case of a multinational enterprise from an emerging market failing in Indonesia.
(Turun yliopisto. Turun kauppakorkeakoulu, 25.02.2016)The escalation in the number of mergers and acquisition transactions involving emerging market firms is a relatively recent phenomenon; as a consequence academic research in such topic is rather limited. The purpose of ... -
Acquisition target selection of a serial acquirer : case KONE Oyj
(15.04.2013)Acquisitions are a way for a company to grow, enter new geographical areas, buy out competition or diversify. Acquisitions have recently grown in both size and value. Despite of this, only approximately 25 percent of ...avoin -
Actively crafting customer value or merely representing a solution? Linking value-based selling to salesperson performance
(30.04.2013)Value-based selling is a salesperson behavioral mode which concentrates on generating superior customer value. Although service dominant logic emphasizes customer value as a central tenet for achieving strategic objectives, ...avoin -
Adapting omnichannel strategies to answer post-pandemic consumers' evolved in-store shopping expectations
(25.10.2023)Technology-infused omnichannel strategies have solidified their role in the turbulent environment of retailing. The advantages of such retailing approaches have been recognised during the interminable rise of e-commerce ...avoin