Hae
Aineistot 1-1 / 1
Visual brand identity (VBI) : Essential constituents in the construction of a brand’s visual look and the implementation of visual changes
(Turun yliopisto, 2018-04-17)
Differentiating oneself from competition and breaking through the clutter of the modern, saturated marketplace has become increasingly complicated. In addition, consumers have become more powerful and critical towards ...