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The role of brand partnerships in brand internationalization, Case: Angry Birds
(Turun yliopisto. Turun kauppakorkeakoulu, 2017-05-22)
In December 2009, Angry Birds, the 52nd game by Finnish mobile game company Rovio, was published. In just a few years, it became a global success and a brand with partners such as Samsung and NASA. Today it is one of the ...