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THE STORYTELLING STYLES AND BRAND PERCEPTION OF WINE LABELS
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-09-19)
Based on the past marketing research, it can be stated that stories play a significant role in influencing consumers, since story-based communication has been deemed more effective than stating mere facts (Kelley & Littman ...
THE STORYTELLING STYLES AND BRAND PERCEPTION OF WINE LABELS
(2016-09-28)
Based on the past marketing research, it can be stated that stories play a significant role in influencing consumers, since story-based communication has been deemed more effective than stating mere facts (Kelley & Littman ...