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Business intelligence based customer experience information utilization in strategic decision making
(Turun yliopisto. Turun kauppakorkeakoulu, 2017-08-07)
In the competitive and increasingly global environment, the way to stand out and achieve competitive advantage is often done by other means than the offered product alone. The experience factor plays an increasing role in ...
Business intelligence based customer experience information utilization in strategic decision making
(Turun yliopisto, 2017-10-10)
In the competitive and increasingly global environment, the way to stand out and achieve competitive advantage is often done by other means than the offered product alone. The experience factor plays an increasing role in ...