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Customer Experience Management in Business Markets : Strategic Roles of Target Experiences
(Turun yliopisto. Turun kauppakorkeakoulu, 2022-09-09)
Customer experience management (CXM) has the potential to be one of the most important tools for business-to-business (B2B) firms responding to the increased commoditization of goods and services. CXM holistically extends ...
Customer buying experience in multichannel retailing : Transition fluency during customers’ interactions with click-and-mortar furniture and interior design retailers
(Turun yliopisto, 2017-10-09)
Meaningful, memorable and unique customer experiences are proved to influence customer satisfaction and customer loyalty, creating value for companies. However, due to changing multichannel environment and the lack of ...
Customer buying experience in multichannel retailing: Transition fluency during customers’ interactions with click-and-mortar furniture and interior design retailers
(Turun yliopisto. Turun kauppakorkeakoulu, 2017-05-23)
Meaningful, memorable and unique customer experiences are proved to influence customer satisfaction and customer loyalty, creating value for companies. However, due to changing multichannel environment and the lack of ...