Aineistot 1-3 / 3
Exploring the impact of celebrity endorsement and product class involvement on advertising effectiveness: an eye tracking approach
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-04-27)
Celebrity endorsement has increased in popularity over the past decades and companies are willing to spend increasingly excessive amounts of money into it. Even though multiple studies support celebrity endorsement, further ...
KALMISTOT TURJAN RANNIKON KYLISSÄ - kalmistojen kulttuurimaiseman moninaisuutta
(Turun yliopisto, 2017-01-13)