Aineistot 1-10 / 512
Thought leadership and international new ventures’ brand awareness
(Turun yliopisto, 2018-01-09)
The digital disruption and globalization have opened up opportunities to international new ventures like never before and the chances to scale quickly to the international markets are better than ever. However, the ...
Work commitment and motivation : A case study of a service company with a diverse workforce
(Turun yliopisto, 2017-10-30)
This research aimed to explore how to improve employee work commitment through enhancing their motivation in a diverse workforce. In order to meet that research objective, this research followed three sub-objectives which ...
THE ROLE OF CULTURAL AWARENESS IN BUILDING CHINESE HEALTH FOOD BRANDS Using Netnography in Searching Cultural Arguments to Be Used for Marketing Health Foods in China
(Turun yliopisto. Turun kauppakorkeakoulu, 2015-08-26)
The transforming network of a foreign company operating in Mongolia. Case: A Finnish firm in Mongolia
(Turun yliopisto. Turun kauppakorkeakoulu, 2015-08-25)
In the globalising business environment ever fewer market areas remain unknown. Mongolia is yet only considered as an isolated strip between two power states. The purpose of this study is to put Mongolia on the map ...
Diffusion of innovations in a smart city context : Facilitation of innovation-oriented smart city development in Kalasatama
(Turun yliopisto, 2018-05-02)
Increased urbanisation has raised various challenges which affect the economic and environmental sustainability of cities around the world. The concept of smart cities has emerged as an urban development model focusing on ...
Disaster management: building dynamic capabilities through cross-sector partnerships : Case study of Finnish SMEs in disaster market
(Turun yliopisto, 2017-11-29)
Disasters caused by nature or created by man are becoming more frequent and growing more severe than ever before. Hence there is a great need for effective disaster management. The challenges faced by third and public ...
Representations of cultural encounters in the global business press – The importance of cross-cultural competence
(Turun yliopisto. Turun kauppakorkeakoulu, 2015-09-07)
This qualitative study has started from the interest to examine how the reality of crosscultural encounters is presented in the global business press. The research paper emphasizes different ways to classify culture and ...
Factors Affecting Performance of International Microfranchises : Case of HealthStore Foundation
(Turun yliopisto, 2017-11-29)
Many people in the world suffer from debilitating poverty and this presents an economic, social, political, and a moral problem. The intent of microfranchising is to alleviate poverty and to provide services to the poor ...
Terrorism-related risks and their mitigation in international business
(Turun yliopisto, 2018-05-16)
Terrorism influences political, economic, social, environmental and technological aspects of international business. Many factors can be modified by organizations and this way help them to mitigate and decrease the risks, ...
Key factors in U.S. Government support of business internationalization in Finland Case: U.S. Embassy in Helsinki
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-03-10)
This study discusses the importance of government intervention for companies and the expansion of national innovation systems. The purpose of the study is to examine the impact which the U.S. Embassy in Helsinki can have ...