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ABSTRACT Towards a contextual understanding of B2B salespeople’s selling competencies − an exploratory study among purchasing decision-makers of internationally-oriented technology firms The characteristics of modern ...

Sosiaalinen media on viime vuosina tullut keskeiseksi osaksi vallitsevaa kulutuskulttuuria ja -prosesseja ja muokannut yhä useamman yrityksen markkinointiympäristöä. Markkinoijan näkökulmasta varsin kiinnostavana sosiaalisen ...

KTT Rami Olkkonen (s. 1968) on toiminut markkinoinnin professorina Turun yliopiston kauppakorkeakoulussa vuodesta 2008. Hän valmistui Turun kauppakorkeakoulusta kauppatieteiden maisteriksi vuonna 1993, lisensiaatiksi 1998 ...

Evolutionary psychology is becoming a popular approach in consumer research. Evolutionary-based consumer research has, however, typically been undertaken from the managerial rather than from the consumer perspective. The ...

This study builds upon the theory of entrepreneurial effectuation; a theory that explains how new firms come to be through the means oriented, iterative, and experimental actions of entrepreneurs and their engagement with ...

Something fundamental is changing – or is it? The firms are preoccupied by transformations and disruptions, the scholars are reassessing the validity of old theories, the politicians are wondering where the power is, and ...

The current thesis discusses wellness consumption and lifestyle, both of which are embedded in current consumer culture and the mainstream consumer lifestyle in various ways. In this thesis, wellness is understood as a ...

Infrastructures, such as roads, railways, and water supply networks, require investment, upgrades and maintenance throughout their life-cycle. Often the funding of these through public budgets is considered insufficient. ...