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The commercialization process of high technologies : case studies of high technologies from ICT, cleantech and life sciences industries
(Turun yliopisto. Turun kauppakorkeakoulu, 2019-12-13)
Commercialization of high technologies refers to a process that transforms radical and disruptive innovations into consumable products, services and solution packages. This process generates returns on research and development ...
Toward a customer-centric perspective of customer experience
(Turun yliopisto. Turun kauppakorkeakoulu, 2020-06-17)
Customer experience has become a key priority in marketing research and practice. Researchers largely recognize that the customer experience emerges as responses to stimuli along a customer journey. Extant research often ...
The past, present and future of environmental reporting in the Finnish forest industry
(Turun yliopisto. Turun kauppakorkeakoulu, 2020-06-25)
Companies are surrounded by stakeholders who are interested in the companies’ environmental performance. One way to answer the stakeholders’ demands for greener production is to publish environmental reports. Environmental ...