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Linkage between mindfulness and the ability to detect weak signals
(2020-05-28)
Context: The background of this research was the interest in the relationship between deep self-reflection with the ability to spot early signs of change. Mindfulness is considered as a useful practice for self-reflection ...
Intra-organizational knowledge transfer in a Finnish multinational company
(2012-10-18)
The ability of a multinational company to effectively transfer knowledge from one unit to another can create a great source of competitive advantage and is crucial for long-term success. However, in their attempts to ...
Innovaatiotoiminnan ohjauksen haasteet
(2012-01-02)
Käsitykset siitä, pitääkö innovaatiotoimintaa ohjata johdon toimesta, ovat tutkimustulosten valossa vaihtelevia. On tutkimustuloksia, joiden mukaan toimintaa, joka perustuu innovatiivisuuteen ja luovuuteen, ei pidä ohjata ...
Integrating digital analytics in strategic marketing decision making: An absorptive capacity approach
(Turun yliopisto. Turun kauppakorkeakoulu, 2017-04-26)
Over the last two decades, digital analytics has evolved from simply monitoring clicks to ever more complex campaign analyses and evaluations of marketing communication performance. However, the rapid rate of technological ...
Costa Rica and Kenya as Ecotourism Destinations – Country Strategies vs. Visitor Perceptions
(Turun yliopisto. Turun kauppakorkeakoulu, 2017-05-08)
Tourism is one of the largest industries in the world, and especially the popularity of ecotourism has been steadily increasing in the recent decades. This study concentrates on two of the more prominent ecotourism ...