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Aineistot 51-60 / 512
Consumer’s purchase intention of ethical fashion. Examining beliefs about fashion industry and attitudes towards ethical fashion
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-04-03)
Globalization and the developments of supply chain have made inexpensive labor and the low production costs of developing countries available to businesses worldwide. Unfortunately, these developments have also led to the ...
Institutional environment in North Korea: market structure and overcoming institutional voids
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-05-03)
The research was sparked by an exchange in South Korea, as the author identified a gap in research that provides economic, up to date and realistic information about the North Korean market in English language. A need for ...
Suomalaiset ekspatriaatit Kiinassa
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-03-02)
Kiina on yksi maailman nopeimmin kasvavista talouksista ja tärkeä markkina-alue monelle globaalille yritykselle. Maassa työskentelee myös lukuisia suomalaisia ekspatriaatteja ulkomaankomennuksella. Tämän pro gradu -tutkimuksen ...
Archetypal Elements in Brand Narratives : Case: Apple Corporation
(Turun yliopisto, 2017-11-28)
The purpose of this study was to examine archetypal elements in brand narratives. Arcetypal elements are certain generally known forms and characters part of the common unconsciousness of humans. The reason these archetypal ...
The use of social media in marketing musicians : focus on independent music management companies
(Turun yliopisto, 2018-05-07)
The digital era has brought great changes in the music industry and to the importance of the traditional set up of major labels and the independent labels. The digitalization of music and the rise of the social media has ...
The new era of customer experience in the omni-channel environment of a communication service provider
(Turun yliopisto. Turun kauppakorkeakoulu, 2015-08-26)
This study discusses the evolution of an omni-channel model in managing customer experience. The purpose of this thesis is to expand the current academic literature available on omni-channel and offer suggestions for ...
DOMESTIC FIRMS’ RESPONSES TO INSTITUTIONAL CHANGES : A Case Study of Globalization and Local Competition in Vietnam
(Turun yliopisto, 2018-06-19)
The globalization and MNEs’ penetration have been causing significant impacts on the institutional environment in emerging markets. Foreign MNEs invest in the host countries and create some positive impacts. They create ...
Account managers’ emotions in the cross-border acquisition : A single case study on a technology sector
(Turun yliopisto, 2018-10-03)
This study discusses causes and emotions that account managers experience during the cross-border acquisition. The purpose of the study is to describe emotions account managers experience during the cross-border acquisition ...
Using Robotic Process Automation in Finance organizations : Case study
(Turun yliopisto, 2018-05-07)
Software robotics has emerged as a new technological development over the last few years, offering a lot of potential for optimizing and improving processes. Software robotics offers a new tool also for finance organizations, ...