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Aineistot 61-70 / 2252
Multinational Corporation and Foreign Channel Partner Management : Adopting Cloud Services-based Business Model in Baltics
(2020-02-18)
Multinational corporations by definition have presence in multiple countries and have decided to manage the business in certain markets with in-house resources. However, for such market segments that are not managed directly ...
The Influence of Informational and Emotional Advertising Appeals on Advertising Effectiveness – Consumers’ Perspective on the Over-the-Counter Product Advertisements in Finland
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-05-26)
Consumers face enormous amounts of promotional messages daily whereas the pharmaceutical companies among other industries spend considerable time and money developing effective advertising strategies. There are multiple ...
Consumer perceived risk, risk reduction strategies and transaction intentions in online marketplaces
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-05-31)
Even though online commerce has garnered vast academic interest during the recent years, theoretical grounds for consumer behavior online still remains ambiguous. Despite the globally rapid growth of online commerce, only ...
Brändimielikuvien syventäminen brändiyhteistyön avulla. Julkisuuden henkilön ja tuotebrändin välinen yhteistyö –case Arla ja Elastinen
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-04-19)
Brändiyhteistyö yrityksen tuotebrändin ja julkisuuden henkilön välillä voidaan sanoa olevan yksi suosituimmista strategisista markkinointiviestinnän keinoista tämän päivän kilpailullisilla markkinoilla. Esimerkiksi jopa ...
Konttikuljetusten kehitystrendit ja niiden vaikutukset kuljetusvälineisiin ja satamiin Suomen konttiliikenteessä
(2014-11-05)
Tutkielman aiheena ovat kontainerisaatio ja sen keskeiset kehitystrendit ja niiden vaikutukset Suomen konttiliikenteeseen. Kontainerisaation taustalla ovat maailmankaupan voimakas kasvu ja globalisaatio eli kansallisten ...
Managing Finnish-Russian Business Relationships and Networks During Conflicts
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-05-24)
This thesis examines management of business relationships during conflicts. The context of this study is the international political conflict which started in 2013 and is still affecting international trade relations in ...
Vihreän markkinoinnin toteutus käytännössä: Case: IKEA
(2014-12-08)
Tieto maapallon luonnonvarojen rajallisuudesta on johtanut tavallisten kuluttajien ostokäyttäytymisen muuttumiseen. Yhä useampi kuluttaja kiinnittää aiempaa suurempaa huomiota tuotteen valmistamisen ja käytön sosiaalisiin ...
The role of diaspora networks in opportunity exploitation by ethnic entrepreneurs in Finland
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-05-12)
The thesis explores the role of diaspora network in opportunity exploitation by ethnic entrepreneurs in Finland. The purpose of this study is to how ethnic entrepreneurs in Finland can exploit diaspora networks and how ...
Post-transaction brand and model line-up integration in the automotive industry: Case studies of European companies as target of acquisitions by Chinese and Indian multinational corporations
(Turun yliopisto. Turun kauppakorkeakoulu, 2015-10-21)
Corporations practice company acquisitions in order to create shareholder’s value. During the last few decades, the companies in emerging markets have become active in the acquisition business. During the last decade, large ...
Integrating the export distribution channels after an acquisition
(2014-04-25)
This thesis is based on studying integration synergies in a merger or acquisition situation with the interest in distribution channel integration. M&As seem to be forever popular and nowadays companies often use them as a ...