Hae
Aineistot 771-780 / 915
Managing both corporate customer and consumer involvement in upstream firm’s new product development. Case: KONE Corporation
(Turun yliopisto. Turun kauppakorkeakoulu, 2017-04-26)
The success of an upstream firm in a supply chain is affected by its capability of developing new products. This study discusses the significance of both corporate customer and consumer involvement in the upstream firm’s ...
Future trends of Finnish cement based construction
(2012-06-05)
The construction material sector, as a capital intensive industry, is highly vulnerable to rapid fluctuations in the economic cycles. In Finland this was witnessed especially during the late 2000s, as in 2007 and 2008 the ...
THE IMPACT OF COUNTRY OF ORIGIN ON INTERNATIONAL BRANDING : Study of Four Finnish Design Companies
(2020-12-01)
The impact of country of origin on brand associations has long been recognized in international
branding literature. However, the role of country of origin in brand management has gone
unnoticed. This is relevant especially ...
Myynnin uusasiakashankinta kansainvälistyvässä teknologia-alan yrityksessä. : Tekijät onnistuneeseen uusasiakashankintaan.
(2020-11-25)
Tulevaisuuden tavat myydä ovat murroksessa, siinä missä tulevaisuuden uudet sukupolvet nousevat
yhä vaikutusvaltaisemmaksi joukoksi ostajia. Myynnin näkökulmasta murros tavassa
myydä ja ostaa luo uusia mahdollisuuksia ...
The Role of Universities in the Triple Helix model of innovation management within the biotechnology industry, Case example: Turku Science Park Network
(2013-04-21)
Biotechnology has been recognized as the key strategic technology for industrial growth. The industry is heavily dependent on basic research. Finland continues to rank in the top 10 of Europe's most innovative countries ...
The business networks in internationalisation of a Finnish software service company : Futurice Ltd Sweden
(2019-06-27)
The objective of this thesis is to investigate the role that business networks have in the internationalisation process of a Finnish software service firm entering to Sweden. To achieve this goal, the ARA-model was used ...
Microbusiness: A new social business model to alleviate poverty in developing countries?
(2013-07-03)
Poverty alleviation views have shifted from seeing the poor as victims or as potential consumers, to seeing them as gainers. Social businesses include microfinancing and microfranchising, which engage people at the bottom ...
Preparedness against cybersecurity threats : A study of SMEs in the Nordic region
(2021-01-07)
Along with the advantages and opportunities of the use of technological solutions, new threats have risen in the form of cyber threats. The importance of cybersecurity has grown and as opposed to general misconceptions, ...
Verkostojen rooli elintarvikealan pk-yritysten kansainvälistymisessä
(2013-09-16)
Verkostojen toimintaa on tutkittu viime vuosina paljon ja useat tutkijat ovat myöntäneet verkostojen merkityksen olevan suuri nykypäivän liiketoiminnassa. Verkostoyhteistyö voi tarjota yritykselle huomattavaa kilpailuetua, ...
Sport-based corporate social responsibility in European professional football
(2013-06-17)
In the past few decades, sport has become a major business with remarkable international reach. As part of the commercial sector of sport, professional sport is said to be intrinsically different from other businesses due ...