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Aineistot 831-840 / 915
The Customer Engagement Approaches of Influential Entrepreneurship : Based on business related Customer Engagement approaches emerged on Weibo
(Turun yliopisto, 2018-06-13)
This study focuses on an emerging field of Influential Entrepreneurship to research the adoption of Customer Engagement Approaches as effective business strategies in China context. The aim is to establish an interactive ...
Future of diamond marketing : Challenges and consumer perceptions
(2021-06-11)
This thesis was conducted since the current diamond industry seems to be facing challenges and consumers’ attitudes towards diamonds seem to be changing. This thesis aims to find out how diamond jewelry retail companies ...
The role of ecolabels in the Finnish wine sector from wine importers' perspective
(2021-06-14)
Environmental issues have become a growing concern of business. To address the challenges of sustainable business, many organizations have developed different ecolabels, and the number of these labels has increased notably ...
Building a creative city brand through an international mega-event : Case: Helsinki World Design Capital 2012
(2012-11-01)
In order to grow, cities are increasingly competing for attention, jobs, investments, visitors, residents and significant events. Cities need to come up with creative solutions to keep up with the competition; they ought ...