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Understanding collective international opportunity recognition : Studies on Finnish SMEs exploring maritime and offshore industry markets in Norway and Russia
(Turun yliopisto. Turun kauppakorkeakoulu, 2020-04-03)
This doctoral research was triggered by my interest in understanding why some Finnish maritime and offshore sector SMEs engage in a joint entry to new, challenging foreign markets, such as neighbouring Norway and Russia, ...
Evolutionary psychology for consumers : awareness of ultimate explanations as a self-reflective tool for consumer empowerment
(Turun yliopisto. Turun kauppakorkeakoulu, 2018-10-26)
Evolutionary psychology is becoming a popular approach in consumer research. Evolutionary-based consumer research has, however, typically been undertaken from the managerial rather than from the consumer perspective. The ...
The way to organizational longevity - Balancing stability and change in Shinise firms
(Turun yliopisto, 2015-09-25)
THE WAY TO ORGANIZATIONAL LONGEVITY – Balancing stability and change in Shinise firms The overall purpose of this dissertation is to investigate the secret of longevity in Shinise firms. On the basic assumption that ...
The emerging role of knowledge in supply networks: the impact on purchasing and supply management
(Turun yliopisto. Turun kauppakorkeakoulu, 2017-10-6)
There are major change factors affecting to operational environment of purchasing and supply management. Global supply market is opening up for all size of firms, servitization as product strategy is changing what is ...
Evolution and control of unethical practices in sales : a study of institutionalized bribery in developing country markets
(Turun yliopisto. Turun kauppakorkeakoulu, 2019-11-29)
Bribery as an unethical sales practice is institutionalized in developing countries causing serious challenges for the smooth operations of multinational companies (MNCs). Therefore, their control is the primary concern ...
In quest of the optimal self : wellness consumption and lifestyle – a superficial marketing fad or a powerful means for transforming and branding oneself?
(Turun yliopisto. Turun kauppakorkeakoulu, 2019-03-15)
The current thesis discusses wellness consumption and lifestyle, both of which are embedded in current consumer culture and the mainstream consumer lifestyle in various ways. In this thesis, wellness is understood as a ...
Public-private partnerships : integrating models of projects, business ecosystems and layered infrastructure markets
(Turun yliopisto. Turun kauppakorkeakoulu, 2019-02-01)
Infrastructures, such as roads, railways, and water supply networks, require investment, upgrades and maintenance throughout their life-cycle. Often the funding of these through public budgets is considered insufficient. ...
Guided by the nose: Impact of olfactory cues on consumers’ purchase behavior in food products
(Turun yliopisto. Turun kauppakorkeakoulu, 2020-08-21)
ABSTRACT Sensory marketing, affecting consumers’ perception and behavior via our five senses, has gained a foothold in recent decades both in academia and among practitioners. If vision and audition dominated earlier ...
Dynamic capability of value net management in technology-based international SMEs
(Turun yliopisto, 2013-10-04)