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Aineistot 271-276 / 276
Adapting omnichannel strategies to answer post-pandemic consumers' evolved in-store shopping expectations
(2023-10-25)
Technology-infused omnichannel strategies have solidified their role in the turbulent environment of retailing. The advantages of such retailing approaches have been recognised during the interminable rise of e-commerce ...
Retaining existing brand equity when refreshing global corporate brands : Case Nokia
(2024-01-19)
Global corporate brands and the research on them has increased recently, as a growing number of
companies are eager to differentiate themselves in the increasingly competitive markets. Through
strategic brand management, ...
Tracing the value of traceability : Identifying the value of traceability within textile and apparel value chains
(2024-02-14)
In recent years, the global landscape of the textile and apparel industry has undergone a profound transformation, primarily driven by escalating environmental and social concerns related to prevalent fast fashion models, ...
Meidän täytyy muuttua, pysyäksemme samana : Markkinointiviestintätoimistojen sekä markkinointiviestinnän toimialan disruptio ja tulevaisuus
(2024-01-10)
Markkinointiviestintä on yksi harvoista toimialoista, joka on kasvanut käytännössä tauotta. Disruptio on ollut alalla arkipäivää. Muutoksen logiikka on ollut toimialalla hyvin selkeä: digiteknologian kehitys on synnyttänyt ...
Leveraging Organizational Structure to Achieve Ambidexterity as a Dynamic Capability in Service Organizations
(2023-12-15)
This thesis investigates how service firms can achieve organizational ambidexterity as a dynamic
capability for sustained competitive advantage. Through 7 semi-structured expert interviews in
the German real estate ...
How underdog barks the loudest : Supporting female micro-entrepreneurship in Sub-Saharan Africa
(2024-03-12)
Entrepreneurship is widely recognized as a driving force for social change. Not only because it creates added value to society but recently also because entrepreneurship can serve as a way of demarginalization for individuals ...