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Towards an interaction-based approach to entrepreneurship : Understanding the co-creation of new value
Niemi, Laura
Turun yliopiston julkaisua -Annales Universitatis Turkuensis, Ser. E: Oeconomica : 57 (Turun yliopisto. Turun kauppakorkeakoulu, 29.05.2020)The co-creation of new value requires entrepreneurs to have insight into a new direction that might turn out to meet desires or needs that could not have been known before. Yet, entrepreneurs are just the beginning, because ...