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Aineistot 81-83 / 83
Empowering email marketing
(Turun yliopisto. Turun kauppakorkeakoulu, 2023-12-15)
The purpose of this dissertation is to explore an empowering email marketing strategy that marketers can use for effective, modern email marketing. It describes the strategic transformation of email marketing from one-way ...
Roadmap to competitive and socially responsible artificial intelligence
(Turun yliopisto. Turun kauppakorkeakoulu, 2023-02-16)
The roadmap to competitive and socially responsible artificial intelligence (AI) offers an overview of AI governance drivers and tasks. It is intended for organizations using or planning to use information systems that ...
Fear of missing out on social media: implications for private and professional lives
(Turun yliopisto, 2023-09-15)
The “dark side” of social media use is a topic of vivid discourse in academia and
mass media. Within this discourse, various negative effects, such as social media
fatigue, addictive or compulsive use, and social media ...