Hae
Aineistot 611-620 / 916
A marketing perspective on e-commerce in an MNC
(2019-06-17)
The rapidly evolving digital environment has made online shopping an established form of shopping behavior in various industries. In this regard, the role of the consumer has become more empowered, and the digital environment ...
Reaching Shared Cognition in Business Model Innovation Processes : Overcoming the challenges of an incumbent firm
(2020-08-18)
Business model innovation has long been highlighted as a mean for companies to improve their performance. However, the challenges that incumbent organizations face and how to overcome them, when trying to innovate new ...
Innovation Adoption of New E-Scooters Service in Finland :O n Consumer Perspective
(2020-07-04)
ABSTRACT
The aim of the research was to understand the innovation adoption of new e-scooters service in Finland on consumer perspective. The changing world, the air pollution and the greenhouse gas emissions from the ...
FDI spillovers in Russia: YIT in the Russian construction market
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-12-13)
Nowadays foreign direct investment (FDI) can be considered as an important channel for different knowledge, capital, and technology to be transferred from one country to another. It is often seen as a tool for economic ...
Developing the price competitiveness in project business : Case: International industrial company
(2018-12-18)
The purpose of the the research is to determine how can the price competitiveness of project businesses be further increased by developing the key drivers of the presale period. Thesis is important, because it brings new ...
The role of brand partnerships in brand internationalization, Case: Angry Birds
(Turun yliopisto. Turun kauppakorkeakoulu, 2017-05-22)
In December 2009, Angry Birds, the 52nd game by Finnish mobile game company Rovio, was published. In just a few years, it became a global success and a brand with partners such as Samsung and NASA. Today it is one of the ...
Key competencies for accelerating the radical innovation process in large companies
(2021-03-12)
Radical innovation is seen as one of the key factors in keeping large companies competitive over time and renewing their competencies. However, these projects are characterized by uncertainty, long-term and high investment, ...
Customer loyalty in mid-market fashion e-commerce
(2021-03-08)
Mid-market fashion is a growing industry that is primarily focused on offering high-quality apparel with reasonable prices to niche audiences. Simultaneously, fashion e-commerce has seen phenomenal growth during the past ...