Building brand equity through co-branding : effects on the primary and the secondary brand
Kärkkäinen, Jenny (2009)
Building brand equity through co-branding : effects on the primary and the secondary brand
Kärkkäinen, Jenny
(2009)
Julkaisun pysyvä osoite on:
https://urn.fi/URN:NBN:fi-fe2015091811890
https://urn.fi/URN:NBN:fi-fe2015091811890
Kuvaus
Siirretty Doriasta