Selaus asiasanan mukaan kokoelmassa Pro gradu -tutkielmat ja diplomityöt sekä syventävien opintojen opinnäytetyöt (kokotekstit)
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Marketing performance measurement in B2B service companies : a multiple case study
(13.05.2019)Prior research has recognised the positive relationship between an organisation’s ability to control marketing activities through marketing performance measurement (MPM), and the attainment of that organisation’s marketing ...avoin