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How underdog barks the loudest : Supporting female micro-entrepreneurship in Sub-Saharan Africa
(2024-03-12)
Entrepreneurship is widely recognized as a driving force for social change. Not only because it creates added value to society but recently also because entrepreneurship can serve as a way of demarginalization for individuals ...
Strategies and Challenges in Global Talent Management: Developing an Integrated Approach for Multinational Corporations
(2024-03-19)
Global Talent Management (GTM) is an emerging and highly regarded field, which focuses on the efficient management of the human capital of the organization to promote competitive advantage. This thesis offers a comprehensive ...
Assessing and improving corporate sustainability in the maritime industry : Case study with a maintenance, repair, and overhaul organization focus
(2024-03-19)
In the face of climate change, increasing inequality and demanding societal expectations, the significance of corporate sustainability has heightened across all industries. The maritime industry, known for its high emissions, ...
Retaining existing brand equity when refreshing global corporate brands : Case Nokia
(2024-01-19)
Global corporate brands and the research on them has increased recently, as a growing number of
companies are eager to differentiate themselves in the increasingly competitive markets. Through
strategic brand management, ...
Tracing the value of traceability : Identifying the value of traceability within textile and apparel value chains
(2024-02-14)
In recent years, the global landscape of the textile and apparel industry has undergone a profound transformation, primarily driven by escalating environmental and social concerns related to prevalent fast fashion models, ...
Meidän täytyy muuttua, pysyäksemme samana : Markkinointiviestintätoimistojen sekä markkinointiviestinnän toimialan disruptio ja tulevaisuus
(2024-01-10)
Markkinointiviestintä on yksi harvoista toimialoista, joka on kasvanut käytännössä tauotta. Disruptio on ollut alalla arkipäivää. Muutoksen logiikka on ollut toimialalla hyvin selkeä: digiteknologian kehitys on synnyttänyt ...