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Standardization versus Adaptation Strategy in International Marketing Mix - The case of KFC in Vietnamese market
Nowadays in global business environment, it is essential for multinational companies to choose suita-ble marketing strategies in order to adjust to local characteristics of the foreign markets. The purpose of this study ...
The effect of trust on knowledge sharing between project teams
Although there has been many studies that were conducted over the years about trust and its influence on knowledge sharing, the phenomenon in the context of project teams still remains ambiguous in theory and in practice. ...
Engagement of business angels during the post-investment stage
The major part of the research conducted has a focus on one type of investor – venture capitalists. The academic literature about business angels remains underdeveloped. Be-cause of that, they are the least understood ...
THE IMPACT OF ENTREPRENEURIAL-ORIENTATION WORKING ENVIRONMENT ON EMPLOYEE WORKING ATTITUDE : CASE: SERVICE SECTOR IN VIET NAM
This study provides more insights on the existing literature regarding Entrepreneurial – Orientation (EO) and employee attitudes. It focuses on evaluating the correlation between three dimensions of EO: innovativeness, ...