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Forming a social media marketing strategy: Increasing product awareness and generating leads for a startup company in diving industry
(Turun yliopisto. Turun kauppakorkeakoulu, 2017-05-30)
Social media is used by billions of people daily to share and interact. While the main focus for many social media channels is to allow communications between individuals, companies have also noticed the vast potential ...
Practical Framework for Monitoring the Performance of Agile IT Projects in an Output-Based Outsourcing Context
(2012-05-31)
Over the past decade, organizations worldwide have begun to widely adopt agile software development practices, which offer greater flexibility to frequently changing business requirements, better cost effectiveness due to ...
Innovation Project Portfolio Management
(2012-05-30)
Companies today are forced to innovate in order to remain within business. Such innovation
projects undertaken by the companies are defined in this study as creative ideas which have been
managed through “Stage-Gate” ...