THE FUTURE OF MOBILE MARKETING – INTELLIGENT CONNECTIVITY IN MOBILE MARKETING COMMUNICATION EFFORTS.
Aho, Jarkko (2022-01-07)
THE FUTURE OF MOBILE MARKETING – INTELLIGENT CONNECTIVITY IN MOBILE MARKETING COMMUNICATION EFFORTS.
Aho, Jarkko
(07.01.2022)
Julkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.
suljettu
Julkaisun pysyvä osoite on:
https://urn.fi/URN:NBN:fi-fe202201178933
https://urn.fi/URN:NBN:fi-fe202201178933
Tiivistelmä
In the Spring of 2019, during the MWC (formerly known as the Mobile World Con-gress),
GSM Association’s Director General Mats Granryd publicly discussed intelligent connectivity
for the first time. Intelligent Connectivity enables applications to be smarter, making life better
and safer. The effects of intelligent connectivity on mobile marketing communication is still to
materialize. This study was conducted to provide a view in to the future to the possibilities that
come with the introduction of the intelligent connectivity to the mobile marketing communication
This study was conducted as a qualitative research, which data comprised of four themed
interviews of the personnel working for the company X. The people were chosen because of their
expertise with either intelligent connectivity’s elements, mobile marketing communication, or
both.
Intelligent connectivity consists of 5g, internet of things, big data, and artificial intelligence.
Each key element of the intelligent connectivity will work and advance in symbiosis with the
other. Intelligent connectivity will provide new channels as well as the introduction of the artifi cial intelligence handling mobile marketing communication. There are also threats in the future
for the intelligent connectivity. Intelligent connectivity will change the requirements of how the
company X will operate. There needs to be new KPIs in place and also the corporate culture
should encourage the trials of new innovative solutions in mobile marketing communication.
GSM Association’s Director General Mats Granryd publicly discussed intelligent connectivity
for the first time. Intelligent Connectivity enables applications to be smarter, making life better
and safer. The effects of intelligent connectivity on mobile marketing communication is still to
materialize. This study was conducted to provide a view in to the future to the possibilities that
come with the introduction of the intelligent connectivity to the mobile marketing communication
This study was conducted as a qualitative research, which data comprised of four themed
interviews of the personnel working for the company X. The people were chosen because of their
expertise with either intelligent connectivity’s elements, mobile marketing communication, or
both.
Intelligent connectivity consists of 5g, internet of things, big data, and artificial intelligence.
Each key element of the intelligent connectivity will work and advance in symbiosis with the
other. Intelligent connectivity will provide new channels as well as the introduction of the artifi cial intelligence handling mobile marketing communication. There are also threats in the future
for the intelligent connectivity. Intelligent connectivity will change the requirements of how the
company X will operate. There needs to be new KPIs in place and also the corporate culture
should encourage the trials of new innovative solutions in mobile marketing communication.