Developing Prototype Player Personas from Game Preferences (Presentation at the ACM Woodstock conference (WOODSTOCK’18))

Abstract

<p>We generate player personas from game preference survey data using the system and methodology of automatic persona generation (APG). The purpose is to demonstrate the potential of data driven technologies for segmenting players by their game preferences. The resulting prototype personas are particularly intended for game marketing purposes, e.g. targeting gamers with social media advertising. The personas can also be enhanced by additional data to provide deeper insights.<br></p>