User continuance intention toward theme park apps: a uses and gratification perspective

Abstract

<p> Theme park apps are quickly becoming ubiquitous in the theme park industry. Understanding the factors that explain users’ continuance intention of theme park apps has attracted considerable attention from researchers and practitioners in tourism and information systems. This study seeks to address this issue from the perspective of uses and gratification. Within the proposed theoretical model, social, utilitarian, and hedonic gratifications are conceptualized as the antecedents of continuance intention, which, in turn, is proposed to affect users’ revisit intention toward theme parks. We conducted a partial-least-squares analysis of 204 survey answers. The findings indicate that utilitarian and hedonic gratifications are determinants of continuance intention of theme park apps, and continuance intention positively affects users’ revisit intention. This study contributes to continuance research in the context of theme park apps and offers practical implications for managing such apps. <br></p>