Explaining data-driven personas to end users
Joni Salminen; Soon Gyo Jung; Bernard J. Jansen
Explaining data-driven personas to end users
Joni Salminen
Soon Gyo Jung
Bernard J. Jansen
Julkaisun pysyvä osoite on:
https://urn.fi/URN:NBN:fi-fe2021042822712
https://urn.fi/URN:NBN:fi-fe2021042822712
Tiivistelmä
Enabled by digital user data and algorithms, persona user interfaces
(UI) are moving to digital formats. However, algorithms and user data,
if left unexplained to end users, might leave data-driven personas
(DDPs) difficult to understand and trust. This is because the data and
the way it is processed are complex and not self-evident, requiring
explanations of the DDP information and UIs. In this research, we
provide a proof of concept for adding transparency to DDP using a real
system UI. Furthermore, we demonstrate ways to add breakdown information
that can help alleviate user stereotyping associated with the use of
personas.
Kokoelmat
- Rinnakkaistallenteet [19207]